[Case 03]
Enhanced transparency in child’s daily care
Parenting Apps
Bluebird - Stay Connected with Your Child, Anytime, Anywhere
A mobile app that helps parents track their child’s daily activities and wellbeing while they’re at daycare.
[Project Overview]
Bluebird is a mobile app concept for daycare centres that keeps working parents updated on their child’s daily activities, meals, sleep, and hygiene — creating a safe, transparent space that builds trust between parents and caregivers.
[Problem Statement]
Parents have limited visibility into their child’s day at daycare, often receiving delayed or inconsistent communication from caregivers. This lack of transparency increases anxiety about safety, hygiene, and overall care, especially for parents returning to work. They need a reliable way to stay informed and reassured throughout the day.
[Industry]
Parenting Apps
[My Role]
Product Designer
[Platforms]
Ios and Android
[Timeline]
2023
[Persona]
Jhon Roberts
Marketing Manager
Age: 29
Location: New York City
Tech Proficiency: Moderate
Gender: Male
[Goal]
Quickly complete purchases without interruptions.
Access accurate product details and a seamless payment process.
Trust the platform with his payment and personal information.
[Frustrations]
Quickly complete purchases without interruptions.
Access accurate product details and a seamless payment process.
Trust the platform with his payment and personal information.
[Process]
[Outcome]
25% increase in checkout completion rates.
30% reduction in cart abandonment on mobile devices.
30% reduction in cart abandonment on mobile devices.
[Key Learnings]